With Qatar World Cup 2022 closer than ever, Generation Amazing has already had a positive impact on more than 725,000 young people in ten countries such as the Delivery and Legacy’s (SC) flagship human and social legacy program. The belief behind Generation Amazing is that football can change the world and, since 2010, we have seen these goals promote positive social change in Qatar and around the world.
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Much of this success is due to our approach relying on three key elements, the Amazing Generation manual, a tool designed to empower underground coaches to deliver the program according to the needs of their community, a ‘coaching coach’ model which is a professional football coach who imparts development football knowledge to other coaches, youth and youth leaders, and, ultimately, the key to our success, is our network of partners who support program delivery.
A prime example of this is our recent partnership with the Confederation of North, Central America, and the Caribbean Association Football (CONCACAF) to introduce joint football to improve coaching education. The campaign will benefit thousands of children and youth in all 41 CONCACAF member organizations.
In line with that, we have partnered this year with the International Federation of Red Cross and Red Crescent Societies (IFRC) program in Argentina, Iraq, Myanmar, and Uganda. Through our various efforts, we have been able to teach principles such as gender equality and inclusion, and life skills such as communication, organization, collaboration, and leadership in countries with identified needs – all of which keep the ball at the center of the program. For more to know about Football World Cup Final Tickets Click here.
Our Youth Advocacy program promotes international standards for young people by taking them on an annual tour to better understand the various ways in which football can help find solutions to international and national social challenges.
The epidemic has provided us with challenging conditions to continue our work of using sport as a tool for change. However, by introducing online engagement, we have been able to reach and support different sections of different communities, and have had a positive impact on their lives.
In addition, we have seen the impact of this program in real-time, with many of our beneficiaries stepping up to support their communities in these unprecedented times especially our lawyers Siddique Rahman and Saleem Puthiyottil, from India, who worked with a team of aid workers to organize food delivery and transportation. For more to know about Qatar World Cup tickets Click here.
As Qatar continues to gradually raise the barriers to COVID-19, Generation Amazing is now ready to reintroduce the delivery of our face-to-face programs. Just last month, we gave a unique opportunity to members of our Generation Amazing-Qatar Foundation Ability Friendly Program to watch the FIFA World Cup 2022 at the Qatar Foundation in Multaqa (Education City Student Center) in the week leading up to 500 days. Of Qatar World Cup 2022.
And with our third annual Generation Amazing Youth Festival scheduled to take place during the FIFA World Cup 2022 later this year, we are delighted to continue our efforts to inspire young people during the first FIFA pan-Arab tournament. With the tournament following this year’s event, we are delighted that the festival will be a youth, football, and regional celebration.
Our goal is to reach one million winners through the FIFA World Cup 2022. As the tournament draws to a close, Generation Amazing will intensify its efforts to empower new generations of young leaders in transforming their communities with the inspiring power of a good game and making a lasting legacy after the Qatar World Cup 2022 final kick-off.
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