Qatar World Cup: Ambassadors are extending the word about Qatar during the run-up to the FIFA World Cup 2022

The Qatar Football World Cup 2022 will be the biggest sporting event in the Middle East and the Arab world. It is a great opportunity for our country and our region to reflect on our culture and to be hospitable to the world.

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We also believe that the power of football can bring about positive social change in Qatar, regionally and internationally, whether it shares Qatar’s vision for the FIFA World Cup 2022 or enhances our legacy programs.

To help convey that idea, we have selected 15 prominent figures to form part of the Executive Committee of the Ambassadors’ Delivery & Legacy’s (SC) Qatar Legacy Program. These ambassadors are not only known for their success but also have a natural ability to inform and engage football fans and communities around the world about Qatar World Cup 2022.

They also work with various SC programs, including Generation Amazing, Josoor Institute, and Challenge 22, to communicate Qatar football World Cup 2022 and above. During 2019, our ambassadors were involved in more than 300 operations, while by 2020 despite the COVID-19 epidemic they were still able to participate in more than 75 events and digital operations. For more to know about Football World Cup Final Tickets Click here.

One of the most famous faces in the world of football serves as our international ambassador. This started in March 2018 when Football World Cup winner and former Barcelona player Xavi Hernandez became the first to join our program. The former Spain international current Qatar Stars League coach Al Sadd has represented SC regionally and internationally in his role, particularly in support of Generation Amazing.

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In April 2019, former Cameroon international and former African Player of the Year, Samuel Eto’o, joined and worked on several heritage projects in Qatar, including Generation Amazing and Workers’ Welfare. It was also in April 2019, in the presence of Her Highness Sheikha Moza Bint Nasser, when Eto’o visited a school for refugee children in Malaysia to see the work of the Education Above All Foundation.

Later in 2019, former Brazil captain Cafu joined the board. As sports education is his favorite subject, the two-time Football World Cup winner has worked closely with the Josoor Institute, a leading institution in the sports and events industry in the Middle East. He also made significant contributions to Generation Amazing and SC community engagement programs.

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