The active FIFA and Competition Management Agency have obtained ISO 20121 certification, an international standard that sets out the requirements for the development and implementation of an effective management system to deliver a sustainable event.
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The certificate was awarded after a comprehensive research process initiated during the FIFA Arab Cup Qatar 2021 held exactly a year before the first FIFA World Cup in the Middle East and the Arab world. Nasser Al Khater, CEO, said, Stability has been at the heart of Qatar World Cup 2022 from the beginning, and independent recognition of the delivery of advanced processes demonstrates our unwavering commitment to it.
Among the many assets of this tournament, resilience is an important factor in the planning and preparation of teams at Q22, the Supreme Committee for Delivery & Legacy, and FIFA, and I hope that future tournament organizers will look to us as an example to host a major event. José Retana, Sustainability Senior Manager said: We are proud to be the first FIFA World Cup in history to receive the ISO 20121 certificate.
Only by embedding sustainability in all of our activities, can we bring about a truly successful event that leaves a lasting, positive impact on fans, athletes, staff, local communities, and partners. That’s what strong resilience management does. This certificate is a testament to the resilience of everyone in our organization, he added.
SGS conducted a comprehensive audit process. It is a world-renowned company in testing, testing, and certification with extensive experience in certifying the organizers of major sporting events against the requirements of ISO 20121, including the Olympic and Paralympic Games, and the French Open tennis tournament.
Strategies for managing sustainability tested during the FIFA Arab Cup evaluation include: Access to infrastructure and services for disabled fans, including seating, travel assistance, and new features such as descriptive audio comments
Waste minimization and recycling, which includes staff training, segregation, and awareness activities conducted with the support of sustainable volunteers. Sustainable procurement of materials needed to bring the competition, which includes uniforms made of recycled plastic and the use of packaged food packages. For more to know about Qatar World Cup tickets Click here.
Social and environmental research to ensure that providers comply with Qatar World Cup 2022 Sustainable Sourcing Code. Incident reporting and resolution during competition, including administrative arrangements and collection of lessons learned.
Chris Meakin, General Manager of SGS Qatar, said, The FIFA World Cup 2022 has successfully implemented and demonstrated best practices under the framework of the Event Sustainability Management System (ISO 20121) to effectively manage the event.
They meet the prescribed standards for the development of global sustainability and control of the event’s social, economic, and environmental impact. A sustainable management system is a form of management and how the Qatar World Cup 2022 develops sustainability policies, applies sustainability measures, achieves sustainability goals, and integrates sustainability throughout the life cycle of the tournament.
The integrated strategy of the FIFA World Cup 2022 Sustainability Strategy is the basis of a plan to manage the sustainability of this tournament. A comprehensive set of measures has been implemented to ensure effective delivery compared to stakeholder expectations and strategic objectives.
The ISO certification covers competition activities across all official areas and measures the efficiency of the management system from the planning stage to the delivery of the tournament. The success of ISO 20121 has allowed the promoters to successfully deliver the assigned goal of addressing the theme of transparency and accountability, identified as a key issue in developing the Qatar World Cup 2022 Sustainability Strategy.
The official poster for the FIFA World Cup 2022 was unveiled at Hamad International Airport
The official Qatar World Cup 2022 poster was unveiled during a special event at Hamad International Airport. For the first time, a series of posters were created for the competition all designed by Qatari female artist, Bouthayna Al Muftah.
The main poster depicts the helmets thrown into the air, symbolizing the celebrations and popularity of football throughout Qatar and the Arab world. Seven supporting posters show the Arab world’s love of football and sport as a family affair. My main inspiration was the idea of collective memory, said Al Muftah.
Most of my work focuses on past experiences, and memories, associating with the present and archiving the present. I wanted posters to follow this article and tell the story of Qatar football culture. He added, that I wanted each poster to show the celebration and popularity of football in Qatar. For more to know about Football World Cup tickets Click here.
The main poster depicts the gutra and ordinary hats of the head swaying in the air in a celebratory manner which is what fans do here when the goal is scored. FIFA Marketing Director, Jean-François Pathy, said: The Official Qatar World Cup 2022 Post is a space demonstration of Qatar’s values in arts and football.
We are very proud of this wonderful series of posters depicting Qatar’s love of football and illuminating the world with a talented local, female artist. These amazing posters show our love of football and our enthusiasm for hosting the first FIFA World Cup in the Middle East and the Arab world, said Khalid Al Mawlawi, Deputy Director-General, Executive Committee for Heritage.
Our traditional headwear stands out in many of the competition outfits which include the design of our one stadium, Al Thumama, the tournament logo, the Official Mascot, La’eeb, and now the Official Poster. We are very proud that our culture and values are reflected in everything related to the competition.
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