Dubai is gearing up to host football fans from across the world during the Football World Cup 2022 with dedicated fan zones being set up across the emirate.
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With less than three months to go before fans descend on the region, with many planning to use neighbouring countries to Qatar including the UAE as a base to travel to and from tournaments, fan zones, featuring big screens, restaurants and entertainment will offer supporters without a Football World Cup ticket the chance to watch a slice of the action in the emirate.
Football fever will be upfront and centre at the newly announced Football Park at Dubai International Financial Centre (DIFC). The Football Park will open on the podium level of Gate Avenue and will host Michelin-starred restaurants, butler service and a concierge for fans wanting to experience the world’s greatest football tournament in style.
Prices have not yet been announced but will be revealed when bookings open on September 15. Fans will be able to book outdoor seating areas in front of a huge screen to watch the drama of the month-long tournament unfold.
The experience is being organized by Art Dubai Group, a commercial public and private partnership that owns and operates some of the region’s most successful cultural events, in partnership with entertainment specialists Hoko Agency.
“As a leading urban destination, we are pleased to host The Football Park in collaboration with the Art Dubai Group and Hoko Agency, which are both well renowned for their programming and hospitality offerings,” said Saleh al-Akrabi, chief executive of DIFC Property Management in a statement.
“Through this event, we are excited to give visitors and corporate guests an opportunity to experience a truly unique and premium way to watch and be part of the world’s greatest football tournament.”
Also in Dubai, the Habtoor Grand Resort has announced plans for a ‘World of Sports Fan Zone:’ A tented fan zone with big screens, food stalls, and the capacity to accommodate 1,500 football followers. McGettigan’s a traditional favorite for sports followers and DGT Events are also taking over Media City Amphitheatre during the month-long football tournament, where fans will enjoy all the sporting action in an open-air fan zone.
Fanzone by McGettigan’s will run for the entire FIFA World Cup, opening from Saturday, November 19 until Sunday, December 18, and will even feature a winter festival, an array of entertainment, food, and drink. Dubai’s first football-themed hotel is also slated to open in November.
NH Dubai, on The Palm Jumeirah, aims to be a hotspot for fans to base themselves for the duration of the football tournament so they can travel into Doha to and from matches. The Football Fans Dubai Experience, hosted by the Expat Sports tourism agency, will offer a package of flights from Dubai to Qatar, airport transfers and accommodation at the new NH Dubai The Palm.
Football fans have so far snapped up 2.45 million tickets to November’s Football World Cup in Doha, FIFA reported earlier this month, which plans to make 3 million spots available in total. Close to 521,000 Football World Cup Tickets were sold in the most recent phase and group-stage games featuring Brazil proved popular. Residents from the host nation Qatar, and neighbours Saudi Arabia and the United Arab Emirates were among the top buyers, FIFA spoke.
The World Cup has been billed as an event that will benefit countries across the region, and Qatar Airways has partnered with Gulf carriers to set up match-day shuttle flights between Doha and major Middle Eastern cities. FIFA plans to start the next phase of ticket sales in September. About 1.2 million fans, roughly half the population of Qatar, are expected to descend upon the Gulf state during the event.
Providing sufficient rooms for visiting fans, teams and tournament staff remains a key challenge for Qatar and organizers have tried everything from cruise ships and desert camps to help ease the accommodation squeeze. The event is set to start on November 20, a day earlier than planned, following a last-minute change this month. Worldwide Tickets and Hospitality offers Football World Cup tickets for the Qatar Football World Cup at the best prices. Football fanatics and buy Football World Cup Tickets at exclusively discounted prices.
Football followers snap up Dubai’s luxury short-term lets for Football World Cup
Realtors across Dubai have said football fans are cracking up short-term rentals in the emirate as a base to travel to the Football World Cup in Qatar, with some boasting a price tag of more than $410,000 for the month-long football World Cup tournament.
Though Doha has capitalized strongly in hotel lodging and substructure for the world’s largest sporting event, a shortfall remains, meaning many will stay in neighbouring Gulf republics for the Football World Cup tournament, due to kick-off on November 21, and travel to and from Qatar for the matches.
It will cause a bumper tourism season for the GCC, particularly the UAE. In Dubai, estate agents are already watching a surge in demand. Harry Tregoning, of Tregoning Property, began fielding questioning for rentals in Dubai for the duration of the Football World Cup back in November 2021.
Firstly, I hope they have booked their air tickets as one-day returns during the tournament on Qatar Air start around $1,200. If that is booked, then staying in Dubai is going to prove to be a very popular destination for fans to stay in. To rent an average five-bed villa on Palm Jumeirah they were looking at rates of nothing below $61,000 a month and in Jumeirah Islands nothing less than $34,000 a month.
These rates seemed high but when you think you are dealing with a high-end clientele four double rooms in a five-star beach hotel would see you being lucky to get a change from AED10,000 a night and this would add up to $81,690 so there will be good value in a villa. For four bedrooms with two adults in each, Raffles the Palm is around $68,000 for 27 nights in November and the cheapest for 27 nights at present is The Retreat Palm MGallery by Sofitel for $34,000.
They also have a five-bedroom villa for rent on Frond K for $410,000 for 27 nights and four rooms in the Burj Al Arab are marginally cheaper. For agents, there will be big business. Vinayak Mahtani, CEO of name, a leading holiday homes management company in Dubai, is witnessing a similar surge of enquiries.
The short-term rental business has been doing very well over the past 24 months as COVID-19 saw a lot of clients wanting staycations or tourists wanting a property with privacy and a little less crowded than the traditional hotels. I believe the Football World Cup in Qatar will also attract large numbers because simply Dubai is where everyone will want to be.
“It has everything a perfect holiday destination needs to offer, as well as proximity to the World Cup.”
Qatar currently has only 130,000 or so rooms provided by hotels, and cruise liners anchored off Doha and desert campsites, the UAE, Oman, Bahrain, Kuwait, and Saudi Arabia will be attractive alternative destinations for fans.
Raheesh Babu, COO, Musafir.com, one of the authorized referral agents for selling hospitality tickets to the Football World Cup, agreed, saying: The initial pickup has started, and we are expecting to see great demand in bookings in the coming months from the UAE. The Football world cup is a once in a lifetime opportunity for many. We are expecting roughly around five to seven per cent in bookings for people to go see their favourite teams and players live in action.
We are currently waiting for flight inventory from our airline partners but we’re sure that people will use other modes of transport also like charters and cruises. The 2022 FIFA World Cup is scheduled to take place in Qatar from 21 November to 18 December 2022.
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