Following the statement last year that it had teamed up with French global Antoine Dupont, its new diplomat. Volvic has made another highly representative play by becoming an official sponsor of the World Cup. Rugby’s showcase competition will take place from 8 September to 28 October 2023 and will rejoice rugby and its values with the French public. Together, Volvic, Antoine Dupont and World Cup 2023 will bond a people thirsting to awaken the power of nature.
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Three RWC players combined by their naturally shared ethics
With its instantly recognisable and refreshing taste, Volvic natural mineral water comes from the Auvergne volcanic area in France. With a mission to deliver natural and strong hydration on a daily base. Volvic has been working to preserve and protect this usual ecosystem and its rich biodiversity for many years. Volvic, which is a qualified B CorpTM, has long been an energetic and involved stakeholder in Auvergne with a pleasing history of supporting rugby in the region.
For more than 60 years, Volvic has been an official companion of the ASM Clermont Auvergne club, upholding and encouraging the values of rugby. In this respect, the pledge with the RWC 2023 organising board was a noticeable choice. The event will see the world’s best players and the top 20 sides come to France to participate. It is taking a more maintainable and socially committed tactic than ever before.
To provide bearable hydration in stadiums, team base camps and celebration areas, the 8-litre Volvic fountain, made of 100% reprocessed material, will be presented to players, organisers, media and helpers, along with individual refillable water bottles. Motivated by shared values, Volvic natural mineral water, Rugby World Cup 2023 managers and Antoine Dupont. The iconic captain of the French national squad will work calmly to promote this popular and cheerful event.
A special film to announce a partnership with Rugby World Cup 2023
It will be a wonderful time to reconnect with nature, recharge our batteries and find the strength to give our best. A special film to declare this extraordinary partnership. With the involvement of Antoine Dupont and the France 2023 arranging group, Volvic created an advanced film set in the heart of the Auvergne volcanos. Celebrating the unsettled, preserved and supreme ecosystem which is the source of Volvic natural mineral water and from which it pulls all its strength.
France 2023 CEO Julien Collette said, RWC 2023 is proud to be allied with Volvic, whose mineral water comes from safe natural surroundings in the heart of the Auvergne. France 2023 and Volvic share common morals and drives in building a justifiable and responsible event. This pledge reflects the need to preserve our atmosphere to transmit its strength to future groups.
Managing Director of Danone France Francois Evraud added, Volvic is very pleased to be an Official Supporter of France Rugby World Cup 2023 and to help promote this sport and its standards which the brand has long shared. This important and unifying event bears out our promise to a sustainable and answerable world. Together we will strive to raise alertness and inspire change for the future.
Player and athlete of the French national side, Antoine Dupont said. I have a solid bond with my region and I believe that the most exciting and wonderful place you can play is wildlife. It is this linking that allows us to give our best, both on and off the sports ground.
About France Rugby World Cup
RWC 2023 will be held in France from 8 September to 28 October with games played in nine arenas across ten host cities. It will be the 10th men’s World Cup and the second to be planned in France after an unforgettable edition in 2007. Rugby competition will take place during the 200th anniversary year of the sport. Rugby was invented in 1823 by William Webb-Ellis, an English scholar at Rugby School. For more about knowing RWC 2023 Tickets.
He presented a fine contempt for the instructions in catching the ball and running with it. France aims to be a positive imprint, setting new morals in social accountability, inclusion and maintainable growth for a major global sporting occasion. Four strong abilities have been made acting for sustainability and circular budget, supporting education, training and employment, limiting the effect on the atmosphere and promoting inclusion and accessibility.
About Volvic the RWC official partner
Volvic’s exclusive volcanic natural mineral water comes from the Auvergne volcanic region in France. 13,500 years ago, a volcanic outbreak formed 6 layers of volcanic rock, thereby creating a massive natural filter through which the water slowly flows into the ground. Volvic natural mineral water stems from this exclusive filtration trip through the rocks. Since its innovation, the brand has taken daily action to preserve this atmosphere.
Also, its biodiversity keeps its strength and balance and guarantees the original purity of this natural mineral water. As an iconic Danone brand and in line with its vision of “One Planet, One Health”, Volvic is committed to providing the French people with healthy and sustainable hydration solutions. Since 2020, Volvic has been expert carbon neutral by the carbon trust and has joined the B CorpTM drive.
TV broadcast contracts for Rugby World Cup 2023 warm-up games
The Home Nations have yet to decide on television deals for their world cup warm-up matches this summer, with the rugby’s usual program partners unwilling to commit to showing the number of games on offer. Media has learned that the Six Nations have taken custody of collectively selling the TV rights for the six European teams ahead of the competition in France in the hope of getting a better contract, but this method has yet to pay off.
ITV has bought the high-class rights for the RWC in France but has yet to bid for the warm-up games despite numerous attractive games being available. Sky Sports bought the rights for England’s warm-up games previous to the 2019 World Cup in Japan. But the satellite presenter has scaled back their rugby coverage over the last four years and it is uncertain if they will bid again.
The surprise of the Premier League season
The August fixtures also bang with the start of the Premier League term and Sky’s attention to the Hundred, which would lead to scheduling issues for Sky. Amazon Prime has outdone Sky to win the rights to broadcast the Autumn Games for the last three years. However, that move was part of a thoughtful strategy to buy up sports content in the build-up to Christmas.
The flooding giant has yet to bid for summer proceedings in the UK. Whilst ITV are long-term rights holders of both the Rugby World Cup and Six Nations, their focus is on casual fans who tune in for big events rather than global friendlies.
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