Soccer World Cup: French football’s broadcasting landscape could be on the verge of a dramatic transformation. Ligue 1’s in-house streaming platform has submitted a surprise bid to FIFA. The platform wants to broadcast all 104 matches of the 2026 World Cup. The news was first reported by respected French outlet L’Equipe.
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If approved, the move would mark a historic shift in France’s football coverage. For years, beIN Sports has dominated international men’s football tournaments. That long-standing position now appears under serious threat. Under the proposed deal, Ligue 1+ would air every World Cup match.
At the same time, free-to-air channel M6 would broadcast 54 games. This dual setup would significantly reshape viewing habits across the country. According to L’Equipe, the plan was revealed internally on Wednesday. LFP Media CEO Nicolas de Tavernost made the announcement.
He spoke during executive committee meetings for Ligue 1 and Ligue 2. De Tavernost reportedly confirmed that an agreement with FIFA already exists. The deal would grant broadcasting rights in exchange for a €20 million package fee. This price is considered modest for an event of such global scale.
Football World Cup: World Cup Broadcasting Bid Exposes Tensions Between Ligue 1+ and beIN Sports
For Ligue 1+, the World Cup offers strategic value beyond prestige. Broadcasting the tournament would fill programming gaps during the club’s offseason. The World Cup runs for an entire month in the summer. That timing fits perfectly between domestic football seasons.
These agreements exist alongside the AFA’s partnership with sports agency giant IMG, which is the governing body’s exclusive Asia-Pacific sponsorship agency until 2026. Although the Lexar partnership is global, the tech firm has a strong footprint in India, with its India-specific Instagram account boasting 36,800 followers. Read More About Norway vs France Tickets
It would also help Ligue 1+ attract new subscribers. Many fans who follow international football do not currently use the platform. The World Cup could become a powerful gateway product. However, the proposal is not final yet. The agreement still requires ratification from the FIFA Council.
This step is widely expected to be a formality. Still, uncertainty remains around the broader political consequences. The biggest question concerns beIN Sports’ reaction. Losing World Cup rights would be a major blow to the broadcaster. beIN has long positioned itself as France’s home of international football.
Such a setback could trigger significant tension behind the scenes. Those tensions are already personal as well as professional. PSG president Nasser Al-Khelaifi also chairs beIN Media Group. He is known to be a close ally of FIFA president Gianni Infantino.
FIFA World Cup: FIFA Decision Set to Redefine World Cup Broadcasting Power in France
Al-Khelaifi has also been a vocal critic of Ligue 1+. That opposition has been clear since the platform’s creation. The situation, therefore, places FIFA in a delicate position. Approving the deal could strain relations with beIN. Rejecting it could undermine Ligue 1’s commercial ambitions.
French football authorities are watching developments closely. The outcome could redefine how major tournaments are consumed domestically. It could also set a precedent for leagues controlling global event coverage. For viewers, the change could bring both opportunities and confusion.
A single platform airing every match would simplify access. Yet shifting away from familiar broadcasters may alienate some fans. Advertisers and sponsors are also assessing potential impacts. World Cup exposure remains one of football’s most valuable assets. As discussions continue, uncertainty dominates the French media landscape.
What once seemed unthinkable now feels increasingly possible. The decision will resonate far beyond the 2026 tournament itself. For now, French football waits for FIFA’s final word. Ultimately, FIFA’s decision will shape the future of the World Cup in France. The outcome could redefine power dynamics between leagues, broadcasters, and global football authorities.
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FAQ’s
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