Canada FIFA World Cup Tickets: Two experienced sponsorship and marketing professionals in Canada. Have launched a new Toronto-based agency named Vero. With a strong focus on the upcoming FIFA 2026 tournament. The agency is strategically positioned to help brands make the most of the unique opportunities.
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Vero was officially launched ahead of next year’s FIFA World Cup. Which will be jointly hosted by the United States, Canada, and Mexico. The agency’s mission is to support both global and domestic brands in maximizing the impact of their sponsorships. With millions of fans expected across three host nations.
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The agency was co-founded by Kim Harland and Tanya Witty, two veterans of the Canadian sports and marketing industry. Harland previously served as president of the Toronto-based sports marketing firm SDI Sports. While Witty was the head of brand and partnerships at Rogers Communications, one of North America’s leading advertisers.
World Cup 2026 Tickets: Vero Partners with IMI and Brand Momentum for Growth
To strengthen its capabilities, Vero has formed partnerships with IMI Consulting, a consumer insights firm. And Brand Momentum, a leading experiential and retail marketing company. These collaborations will enable Vero to offer research-driven strategies, data-backed sponsorship planning. And on-ground activation services that resonate with modern consumers.
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The agency plans to merge creative storytelling with solid analytics to ensure measurable results for its clients during the soccer World Cup season. As president of SDI Sports, Kim Harland has a strong track record of leading successful campaigns for top-tier brands. Her previous work includes partnerships with PepsiCo, FIFA, Rogers, Molson, Canada Soccer, the Score, and the NHL.
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She also played a key role in expanding SDI Sports’ footprint in the Middle East, establishing valuable relationships with major football bodies such as Concacaf, Conmebol, FIFA, and the Qatar Football Association. With such experience, Harland brings a global vision to Vero’s strategy for FIFA 2026.
Football World Cup Tickets: Vero Founders Drive Brand Growth Ahead of FIFA 2026
Her co-founder, Tanya Witty, brings an equally impressive background from Rogers Communications, where she developed and led brand partnership strategies across multiple sports and entertainment platforms. She has worked with organizations like the Toronto Blue Jays, MLSE, NHL, Vancouver Canucks, Edmonton Oilers, and Tennis Canada.
Beyond sports, Witty also managed brand collaborations with major entertainment entities, including Live Nation, Taylor Swift’s The Eras Tour, and the Toronto International Film Festival. Her expertise adds creative depth to Vero’s marketing and partnership approach for the FIFA World Cup.
Speaking about the new venture, Harland emphasized the immense potential for brands in the coming years. She said that North America will be at the center of global attention during FIFA 2026, creating unmatched opportunities for businesses to connect with fans. The goal of Vero is to help companies make strategic, data-informed, and impactful decisions on how they engage with audiences during the football World Cup.
A report published by SportsBusiness in July further highlighted the growing football momentum in Canada. According to research by EMW Global, interest in the sport surged by 32.8% following the announcement that Canada would co-host the soccer World Cup in 2026.
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FAQS
1. What is the new Canadian agency Vero, and what is its focus?
Vero is a newly launched Toronto-based sports marketing and sponsorship agency created to help brands maximize their impact ahead of the FIFA 2026 World Cup. The agency aims to support both global and domestic companies as North America prepares to host the tournament.
2. Who founded Vero, and what is their background?
Vero was co-founded by Kim Harland and Tanya Witty, two experienced executives in sports marketing. Harland previously led SDI Sports, working with brands like PepsiCo and FIFA, while Witty managed brand partnerships at Rogers Communications, collaborating with major sports and entertainment organizations across Canada.
3. What partnerships has Vero established to strengthen its services?
Vero has partnered with IMI Consulting, a consumer insights firm, and Brand Momentum, a retail and experiential marketing company. These partnerships enable Vero to offer data-driven sponsorship planning and innovative brand activation strategies for the upcoming football world cup.
4. Why is the FIFA 2026 World Cup important for Canadian brands?
The soccer world cup in 2026 presents an unprecedented opportunity for Canadian brands to reach global audiences. With Canada co-hosting the event alongside the US and Mexico, local companies can engage millions of fans and enhance their visibility on the world stage.
5. How can fans purchase Canada FIFA World Cup tickets?
Fans can buy Canada FIFA World Cup tickets through the official FIFA website once ticket sales open. It’s recommended to register early for updates from FIFA to secure seats for matches taking place in Canadian cities such as Toronto and Vancouver.
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