FIFA World Cup Tickets: The Coca-Cola Company is delivering football’s most treasured prize to South Africa, offering supporters a rare viewing opportunity ahead of FIFA World Cup 2026. The FIFA World Cup Trophy Tour by Coca-Cola arrives in Johannesburg on 30 and 31 January, then heads to Cape Town on 1 February.
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This visit represents the tour’s first return to South Africa since 2018 and its second appearance within Africa following Egypt. For football fans across South Africa, the tour provides a meaningful chance to reconnect with the global sport’s most iconic emblem. We are thrilled to connect supporters directly with the excitement through the FIFA World Cup Trophy Tour by Coca-Cola, said Mickael Vinet.
He explained that the tour allows fans to experience football’s emotions firsthand, beginning with seeing the original trophy up close. The journey highlights football’s emotional arc, capturing anticipation, belief, pride, and shared celebration through immersive fan interactions. FIFA World Cup 26 is expected to become the biggest tournament edition ever staged in football history.
World Cup 2026 Tickets: Coca Cola Trophy Tour brings global fans together and promotes sustainability
Hosted jointly by Canada, Mexico, and the United States, the competition will feature expanded teams, matches, and fan-focused experiences. During its worldwide journey, the FIFA World Cup Trophy Tour by Coca-Cola will visit 30 FIFA Member Associations across 75 stops. Over 150 tour days, supporters globally will witness the trophy before the tournament officially begins.
The FIFA World Cup Trophy stands as the most universally recognized symbol in global sport, said FIFA Chief Business Officer Romy Gai. He noted that Coca-Cola’s partnership has united supporters worldwide through the Trophy Tour for two decades. This edition is especially significant as it celebrates 20 years of the tour while building toward football’s largest World Cup.

Gai added that across five previous editions, the trophy has now visited 182 of FIFA’s 211 Member Associations. The South African stage of the tour will also emphasize social responsibility and environmental awareness initiatives. Coca-Cola will collaborate with local teams and bottling partners to encourage sustainability, including recycling and packaging collection programs.
FIFA 2026 Tickets: Coca Cola Trophy Tour celebrates football heritage and global fan unity
Coca-Cola has maintained exclusive rights to the FIFA World Cup Trophy Tour by Coca-Cola for more than twenty years. The company’s relationship with FIFA began in 1976, becoming an official World Cup sponsor two years later. For supporters, the tour represents a once-in-a-lifetime opportunity to experience football heritage firsthand on home soil.
The FIFA World Cup Trophy is globally revered, just as Coca-Cola is among the world’s most recognizable brands, Gai stated. He emphasized that the partnership has brought the magic of the World Cup directly to fans worldwide. Over five editions, the trophy has reached 182 Member Associations, making this tour particularly special ahead of World Cup 26. Read more Mexico Vs South Korea Tickets

The upcoming tournament will be historic, featuring three host nations for the first time ever. The FIFA World Cup Trophy Tour by Coca-Cola also serves as a platform for positive local impact. The Coca-Cola Company will support sustainability initiatives alongside regional partners during each tour stop.
FIFA world cup tickets 2026: Coca Cola Trophy Tour fuels global excitement ahead of historic tournament
As a long-term FIFA partner, Coca-Cola retains exclusive rights to the Trophy Tour experience. This partnership allows thousands of fans worldwide to view football’s most coveted prize before FIFA World Cup 26. Coca-Cola has collaborated with FIFA since 1976 and has remained an official FIFA World Cup sponsor since 1978.
Football excitement is rising across Africa as global attention shifts toward FIFA World Cup 26 preparations. Major brands and governing bodies are increasing fan engagement activities ahead of the historic tournament. Trophy tours and promotional events continue to strengthen emotional connections between supporters and the global game.

Hosting nations are expanding infrastructure while communities prepare for increased international visitors. Fans are eager to experience football culture beyond stadiums through interactive celebrations. World Cup build-up moments help inspire younger generations and renew national pride. As anticipation grows, football’s unifying power remains stronger than ever worldwide.
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