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Canada FIFA World Cup Tickets: James Johnson has announced that he will be relocating to Canada to become the new Chief Executive Officer of Canadian Soccer Business, the independent agency managing all commercial and media rights for Canada’s men’s and women’s teams, as well as the Canadian Premier League. By this, Johnson transitions from a governing-body role to one focused on business and marketing strategy.

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His resume includes experience at FIFA and a stint in the private sector with City Football Group. In Australia, Johnson played a leading role in organizing the 2023 Women’s World Cup, which became the most successful edition of the tournament to date and greatly boosted soccer’s profile, participation, and ambitions across the nation.

He noted, “I’ve spent time asking questions and listening carefully. We face obstacles, but also have tremendous opportunities. Transparency about our identity and direction is vital. We’re ready to be held accountable. The World Cup is not just a generational opportunity, it’s a once-in-a-lifetime chance. We plan to use it as a launching pad to make soccer a core part of Canada’s culture and everyday life.”

World Cup Tickets: Johnson Unveils Strategic Vision for Canadian Soccer Growth

Before the current international window, during which Canada lost to Australia but earned a draw against Colombia in friendlies, Johnson introduced his strategic roadmap for boosting CSB’s revenues and strengthening the foundation of Canadian soccer. He emphasized that success will depend on having the right infrastructure in place.

Canada has already achieved a great deal, nurturing world-class players and building competitive men’s and women’s national teams that can challenge the top nations, while also demonstrating a willingness to hold their federation accountable on issues like pay and working conditions.

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It’s an ideal moment to arrive in a country that, in less than ten months, will help host the biggest sporting event on the planet. Although previous internal disputes left behind some tension and mistrust, Johnson’s arrival at CSB signals a fresh start. His mission is to revitalize a system that centralizes the rights of national teams, leagues, and clubs, creating an integrated platform to deliver rich content for partners, broadcasters, and fans.

Soccer World Cup Tickets: Johnson Leads Canada Toward a Unified Soccer Vision

Still, Canada must continue to connect the dots between player development, national programs, and institutional backing if it wants to reach its full potential. Johnson has been tasked with leading that alignment. His plan includes a rebranding initiative, deeper collaboration with government and sponsors, and the expansion of organizational capabilities in targeted areas.

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“There’s enormous potential for transformation uniting all levels of the game, from the CPL to League1 Canada, and bringing soccer further into the public eye. By spotlighting stars like Olivia Shaw and Tajon Buchanan, we can supercharge Canada’s football economy,” Johnson explained.

He added that soccer already boasts the largest participation rate of any sport in the country.

A strong national team performance especially a deep run at the 2026 World Cup on home soil would give this mission enormous momentum. Johnson’s experience and strategic vision position him well to make that happen. Meanwhile, national team coach Jesse Marsch remains characteristically reserved about his own tactics, though he’s clearly intent on pushing forward his way.

Football World Cup Tickets: Aiming for Growth Through Talent Development and International Reach

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Johnson also revealed that CSB aims to secure international league rights featuring Canadian talent, while enhancing support for existing CPL clubs and expanding opportunities through League1.

“Our goal is to build as many player pathways as possible. We’re concentrating on talent development and eventually on generating transfer revenue, where we see significant untapped potential,” he said.

Canada still needs to better connect the pieces that link player development, national team programs. And institutional or government backing to fully realize its potential. Johnson has been given the responsibility of making that integration happen. Up to now, Canada’s soccer market has been underexposed and undervalued. Even though its national teams and standout players have rapidly risen from relative anonymity to global recognition.

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FAQs

1. Who is James Johnson and what role has he taken in Canadian soccer?
James Johnson, formerly the CEO of Football Australia, has been appointed as the new Chief Executive Officer of Canadian Soccer Business. He will oversee the organization’s commercial and media operations, including the rights for Canada’s men’s and women’s national teams and the Canadian Premier League.

2. What is Canadian Soccer Business?
CSB is an independent sports rights agency responsible for managing and promoting the commercial. And media assets of Canada’s national soccer programs and domestic leagues. It plays a key role in growing the sport’s visibility and financial sustainability in the country.

3. What are James Johnsons main goals for Canadian soccer?
Johnson’s vision focuses on increasing soccer-related revenues, improving organizational partnerships. And uniting all levels of the sport from youth development to professional leagues. He also aims to use the FIFA World Cup as a once-in-a-lifetime opportunity to embed soccer more deeply into Canada’s culture.

4. How is Canada preparing for the FIFA World Cup 2026?
As a co-host nation, Canada is working on strengthening its infrastructure, improving national team performance. And expanding commercial and fan engagement efforts. The goal is not only to host a successful tournament. But also to build a long-term foundation for soccer’s growth in the country.

5. Why is the FIFA World Cup 2026 so important for Canada?
The 2026 tournament represents a historic moment it will be the first World Cup hosted in Canada. And offers a powerful platform to inspire future generations, boost the country’s soccer economy. And elevate its global standing in the sport.

FIFA 2026 Tickets: The 2026 FIFA World Cup countdown nears the 500-day milestone, so preparations in Toronto are in full swing. Peter Montopoli, the chief tournament officer for the Canadian segment of the event, revealed that staff numbers will grow to about 80, with an additional 600 to 700 individuals joining to support operations during the tournament.

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The journey to this ambitious hosting bid began with a pivotal dinner in 2011. Montopoli, then general secretary of Canada Soccer, joined Victor Montagliani, the incoming president of Canada Soccer, and Walter Sieber, the director-general of the 1976 Montreal Olympics, to discuss their vision of hosting the men’s World Cup.

Now serving as CONCACAF president and a FIFA vice-president, Montagliani is optimistic about the 2026 tournament a groundbreaking event featuring 48 teams and 104 matches across Canada, the U.S., and Mexico.

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World Cup Tickets: FIFA World Cup 2026 Spotlight on Toronto’s Upgraded Venue

Canada and Mexico will each host 13 matches, while the U.S. will host 78 across its 11 cities. Toronto and Vancouver will each stage five opening-round matches and one round-of-32 knockout game. Additionally, Vancouver will host a round-of-16 match.

FIFA plans to open another tournament office in Vancouver by mid-2025, with both Canadian offices located within walking distance of their respective stadiums: Toronto’s BMO Field and Vancouver’s B.C. Place Stadium.

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Montopoli’s team has outlined a detailed timeline leading up to the event. Including milestones like the tournament draw, mascot reveals, and the announcement of official songs and posters.

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There is significant work ahead, particularly for the two Canadian stadiums. Vancouver’s B.C. The place is undergoing construction to add a ring of permanent suites. Meanwhile, Toronto’s BMO Field is set for a substantial expansion, increasing its capacity by 17,750 seats to approximately 45,735. This includes expansions to the north and south ends of the stadium.

FIFA 2026 Tickets: How Toronto Is Making History with FIFA 2026 Preparations

While not all seats will be permanent, Montopoli noted that some suite upgrades will remain. Discussions are ongoing with the City of Toronto and Maple Leaf Sports & Entertainment about which enhancements will be permanent. Upgrades will also include state-of-the-art video boards, ensuring that even temporary seating meets high standards.

Montagliani emphasized that all 16 host venues, including AT&T Stadium in Arlington home to the Dallas Cowboys, will receive upgrades. AT&T Stadium, one of the most expensive sports venues in the world, cost $1.2 billion to build.

“This is the World Cup, not another event like the Grey Cup,” Montagliani said, highlighting the scale of the preparations.

In Vancouver, training facilities will be located at Killarney Park and Memorial South Park once upgrades are completed. Toronto’s training venues are still being finalized, with Centennial Park in Etobicoke among the candidates. A decision is expected in early 2025.

To address logistical challenges, a FIFA traffic expert from Miami is currently analyzing Toronto’s transportation infrastructure, bringing expertise from previous World Cups, Olympic Games, and the 2015 Pan-American Games.

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World Cup Tickets: Toronto is considering a temporary 2.5 percent hike to the city’s hotel tax to help cover the costs of co-hosting the FIFA World Cup in 2026, per a proposal released on Monday. The plan suggests that the Municipal Accommodation Tax, currently at six percent and paid by hotel and short-term rental guests, could be raised to 8.5 percent from June 2025 until July 2026, ending after the event.

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Speaking with reporters on Monday, Toronto Mayor Olivia Chow noted that with high-demand events like Taylor Swift’s concerts in November and the upcoming World Cup, hotels would continue to be busy.

“Hotels are doing quite well, all the rooms are booked. As you can imagine, they will do very well with the World Cup, and we’re asking them to support us,” she said.

The increase is expected to bring in $56.6 million toward FIFA-related costs and will be considered by the city’s FIFA Subcommittee on November 4 before moving to the city council for a vote. Alongside Vancouver, Toronto will host part of the 2026 FIFA World Cup, sharing the event with the United States and Mexico. Toronto’s share includes six matches.

Hosting costs are now estimated at $380 million, significantly up from the city’s original projection of $30 million to $45 million in 2018. With federal and provincial funding covering most expenses, Toronto is responsible for 47 percent of the total.

World Cup Tickets: Toronto Eyes Hotel Tax Increase for 2026 FIFA World Cup Funding

And while some costs will be met by existing revenue sources, the city still needs to cover an additional $95.1 million without impacting property taxpayers. Councillor Brad Bradford raised concerns about the tax increase, noting it would apply across the city, even to businesses far from the FIFA venue at BMO Field.

“If you’re a hotel operator out in Etobicoke, the mayor’s decision here immediately makes you less competitive,” he said.

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According to a city report from February, hosting the games could boost Toronto’s GDP by $392 million and Ontario’s by $456 million, as well as create around 3,500 local jobs. Bradford also expressed concerns about the tax becoming permanent, given the city’s yearly deficits.

“It’s unlikely that this ever comes off the books. I think those in the hotel sector and visitor economy are rightly concerned,” he added.

If approved, this would mark the second hotel tax increase since 2022. When the rate rose from four to six percent. Toronto is considering a temporary 2.5 percent increase to the city’s hotel tax to help cover the costs of co-hosting the FIFA World Cup in 2026. According to a proposal released Monday.

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FIFA World Cup Final Tickets: Toronto’s 2026 FIFA World Cup Hosting Plan

The proposal suggests that the Municipal Accommodation Tax which is currently six percent. And applied to hotel and short-term rental guests, would rise to 8.5 percent from June 2025 until July 2026. Ending after the event. Mayor Olivia Chow highlighted that with major events like Taylor Swift’s concerts. And the World Cup is expected to draw large crowds, so hotels could contribute by paying their share.

“The hotels are doing quite well, all the rooms are booked,” Chow noted, emphasizing that they would likely benefit significantly from the World Cup.

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The increased tax is projected to generate $56.6 million for the city to offset FIFA-related expenses. The measure will first go before Toronto’s FIFA Subcommittee on November 4, followed by a city council vote. Toronto, along with Vancouver, will host Canada’s portion of the 2026 World Cup. Sharing responsibilities with the United States and Mexico. Toronto’s commitment includes hosting six matches.

The cost of hosting is now estimated at $380 million. A substantial increase from the city’s initial 2018 estimate of $30 to $45 million. With federal and provincial funds covering most expenses, Toronto is still responsible for 47 percent of the total. Although existing revenue streams will fund part of this, the city must still address. A $95.1 million gap without impacting property taxpayers.

FIFA 2026 Tickets: Toronto Considers Hotel Tax Increase to Fill Budget Gap

A city report from February projects that hosting the World Cup could contribute $392 million in GDP for Toronto. And $456 million for Ontario, in addition to creating approximately 3,500 local jobs. Toronto, with a population of 2.8 million in 2021. Canada’s largest city and the fourth most populous in North America.

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Today, the city is led by a popularly elected mayor and governed by the Toronto City Council. Comprising 25 councilors representing wards throughout the city. Toronto’s proposal to raise its hotel tax temporarily by 2.5 percent reflects. The city’s strategy to offset escalating costs from hosting the 2026 FIFA World Cup.

With hotel demand expected to surge, Mayor Olivia Chow sees this increase. As a necessary contribution from the hospitality sector. Anticipated to generate $56.6 million towards FIFA-related expenses. However, concerns arise over competitiveness, especially for hotels farther from the venue.

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