FIFA World Cup 2026 Tickets: The 2026 FIFA World Cup, which will be jointly hosted by the United States, Canada, and Mexico, is gearing up to be a groundbreaking event, not only in terms of the scale of competition but also in its hospitality offerings. This World Cup will mark the largest and most elaborate hospitality program in the history of sports, as highlighted by Scott Jernigan, Chief Commercial Officer of On Location.
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The offerings will range from luxurious stadium suites and sprawling hospitality villages to exclusive, tailored food and entertainment experiences. FIFA has selected On Location, a leader in the sports hospitality industry, as the exclusive provider of these services for the 2026 World Cup. The tournament, scheduled to take place from June 11 to July 19, 2026, will be the most expansive World Cup ever, involving 16 cities across the three host nations and featuring 104 matches with 48 participating teams.
This will be the first time that the World Cup is jointly hosted by three countries, and the scale of the event is unparalleled. In the United States, there’s a significant demand for unique experiences and curated moments — sports tourism is booming, Jernigan commented, emphasizing the growing trend of fans seeking more than just a seat at the game.
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On Location was originally launched in 2015 by the NFL to manage hospitality packages for the Super Bowl. In 2020, the company was acquired by global sports and entertainment powerhouse Endeavor in a deal worth $660 million. Since then, On Location has significantly expanded its offerings.
A major turning point for On Location came in 2021 when it secured a $1.3 billion contract with the International Olympic Committee (IOC). This deal granted On Location exclusive rights to manage hospitality and experience packages for the next three Olympic Games, including the upcoming Paris 2024 and Los Angeles 2028 Olympics.
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As Jernigan prepared for the Paris 2024 Olympics, he noted that many of the lessons learned. And strategies develop for the Olympics would be apply to the 2026 World Cup. The global nature of the World Cup means that fans from around the world.
For the 2026 World Cup, around seven million tickets are expect to be made available. Approximately one million of those tickets are designate as premium tickets to be sold as part of hospitality packages. While the exact details of these packages and their pricing are still being finalize, Jernigan hinted at some exciting possibilities.
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The company is looking to curate the experiences through the local markets. Which means that each host city could offer something unique, reflecting the local culture through food, and entertainment. In addition to its internal expertise. On Location has partnered with Major League Soccer (MLS) to help promote and sell these hospitality packages.
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“The soccer fan is similar to other fans in the entertainment space, in that they want incredible experiences that are different and unique. The World Cup is the ultimate expression of the sport, and it will offer fans an unparalleled opportunity to experience it in a way that’s never been done before.” Berhalter explained.
The chaos that erupted during the Copa America tournament at Hard Rock Stadium. Miami has raise questions about how well security will be manage during the World Cup. At the Copa America final, fans rushed the gates, causing significant delays and leading to injuries and arrests. The South American soccer federation CONMEBOL. And stadium organizers pointed fingers at each other for the security lapses. Which reportedly did not meet the standards of other major U.S. sporting events like the Super Bowl.
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The organization expects to generate a staggering $3.1 billion from hospitality rights. And ticket sales during the 2023-2026 World Cup cycle. With the lion’s share of this revenue coming from the 2026 tournament. This is a significant increase compare to the previous World Cup cycle. For instance. FIFA reported $949 million in revenue from 2019 to 2022, which included the 2022 World Cup in Qatar. That tournament, which featured 64 matches. Generated $243 million from hospitality package sales.
The scale of the event, the number of matches, and the sheer size of the host markets in North America. All contribute to the expectation that this will be a record-breaking tournament in terms of attendance and revenue. Jernigan indicated that the hospitality packages for the 2026 World Cup. That are expect to go on sale by the end of the year.
As anticipation builds for the 2026 FIFA World Cup. This tournament will be a landmark event in sports history. Beyond the matches themselves. The World Cup will offer fans an unprecedented opportunity to engage with the sport in a way far beyond the traditional game-day experience.
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