USA FIFA World Cup: NTT Docomo and DAZN are reportedly joining forces to acquire the Japanese broadcasting rights for the 2026 FIFA World Cup. Marking a major shift in how Japan’s fans will experience global football next year. Japan’s sports media landscape is preparing for a major transformation as NTT Docomo and DAZN are poised to jointly acquire the broadcasting rights for the 2026 FIFA World Cup.
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The tournament, which will take place across North and Central America, will feature an expanded schedule of 104 matches starting from 11 June next year. According to reports from Sports Nippon, both companies will share coverage of the event. Providing fans with extensive access across digital and traditional platforms. This partnership signals a growing trend of collaboration between telecom giants and streaming networks.
The inclusion of NHK, which is expected to obtain a sub-licence to broadcast Japan’s matches, in the opening game. And the final ensures that key moments will remain accessible on free-to-air television. This move highlights the effort to balance accessibility with digital innovation in sports broadcasting.
FIFA World Cup: The Financial Landscape Behind the FIFA Rights Deal
Industry sources estimate that the total cost of Japan’s 2026 FIFA World Cup broadcasting rights will reach approximately 30 billion yen. NTT Docomo and DAZN are expected to split the investment equally, underscoring their shared commitment to expanding Japan’s digital sports viewership.
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By comparison, the rights for the 2022 Qatar World Cup were valued at around 20 billion yen. The increase reflects both the expanded format of the 2026 edition and FIFA’s rising valuation of global media rights. Initially, FIFA reportedly sought around 40 billion yen. But the price was reduced after no single buyer was able to meet the demand.
This collaboration marks a departure from the traditional model led by the Japan Consortium. It had managed World Cup coverage since 2002, for the first time in decades. Private-sector streaming platforms will play a leading role, positioning Japan as a testing ground for hybrid digital and broadcast coverage.
World Cup: NHK and Other Broadcasters Seek Sub Licensing Opportunities
While NHK is expected to retain rights to key matches, other networks, including TV Asahi and Fuji TV, are reportedly exploring sub-licensing options. However, the time difference between Japan and the host regions may limit commercial appeal for advertisers and viewers watching live broadcasts.
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Historically, NHK and Japan’s major commercial broadcasters divided World Cup matches through the Japan Consortium, ensuring balanced access across channels. This year’s shift away from that model highlights a significant evolution in Japan’s sports media strategy.
By offering digital and mobile coverage, DAZN and NTT Docomo can provide flexible viewing experiences that align with modern fan preferences. From on-demand highlights to multi-angle streaming, the new model prioritizes accessibility and interactivity, reshaping how fans consume major tournaments.
Even as details remain under discussion, the expected inclusion of NHK’s terrestrial broadcasts ensures that the national team’s matches will remain available to all households, preserving a sense of national unity during the event.
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Football World Cup: Official Statements and Market Expectations for the 2026 FIFA World Cup
NTT Docomo stated that no official announcement has yet been made regarding the 2026 FIFA World Cup rights. Despite this, industry insiders view the potential partnership with DAZN as highly likely, given both companies’ history of collaboration in sports streaming and telecommunications.
Analysts believe the deal will significantly enhance DAZN’s position in Japan, reinforcing its commitment to major international sports. For NTT Docomo, the partnership represents a strategic move to strengthen its role in media and entertainment, expanding beyond mobile communications.
As anticipation builds for the 2026 tournament. Japanese football fans can look forward to broader, more dynamic access than ever before. Whether through traditional broadcasts or cutting-edge digital platforms. The partnership promises to deliver a new era of FIFA coverage. Uniting innovation and accessibility for millions of viewers nationwide.
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FAQs
1. Who will hold the Japanese broadcasting rights for the 2026 FIFA World Cup?
NTT Docomo and DAZN are expected to share the broadcasting rights, with NHK likely receiving a sub-licence for key matches.
2. How much will the rights cost?
The total rights fee is estimated at around 30 billion yen, divided equally between NTT Docomo and DAZN.
3. Why was the price higher than in 2022?
The 2026 FIFA World Cup includes 104 matches, significantly more than in previous tournaments, prompting FIFA to raise its pricing.
4. Will fans still be able to watch matches on free TV?
Yes. NHK is anticipated to air Japan’s matches, the opening game, and the final on terrestrial television.
5. How can fans buy official FIFA World Cup 2026 tickets?
Fans can purchase official and premium FIFA World Cup 2026 tickets through worldwideticketsandhospitality.com. The platform offers secure transactions, exclusive deals, and access to the best seats for all matches, including semifinals and the final.
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