FIFA 2026 Tickets: Jess Spaulding, chief advertising officer, of Frito Lay Canada, deliberates what Canadian fans and retail cohorts can expect. Plus, why is the deal evocative to her? In September, Lay’s announced it was building on its vow to celebrate soccer fandom by fetching an Official Sponsor of both the FIFA World Cup 2026 and FIFA Women’s World Cup 2027.

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The move marks a global postponement of Frito-Lay’s role as a Regional Follower during the FIFA World Cup Qatar 2022. And as a Competition Supporter at the FIFA Women’s World Cup 2023. It’s a distinguished upgrade of these earlier FIFA deals. As a third-tier North American patron to become a second-tier global backer.

The FIFA World Cup 2026 will be the first publication to feature 48 teams. And be presented by three countries Canada, Mexico, and the United States. The FIFA Women’s World Cup will be considered in South America, definitely Brazil, for the first time in 2027. 

World Cup Tickets: Lay’s Scores Major Sponsorship Deal for FIFA World Cup 2026

“We’re delighted to extend this partnership with Lay’s and strengthen our collaboration as we head into a historic period for FIFA and the wider football community. After being involved in the last FIFA World Cup and FIFA Women’s World Cup, we’re proud that Lay’s has shared in our trust, vision, and ideas for the development of the global game and has joined us on this journey into the future. Together, we will create special experiences for fans worldwide.”

Football enthusiasts around the globe are eagerly anticipating the chance to secure FIFA World Cup tickets. To experience the excitement firsthand, purchase your World Cup Tickets through our online platform, www.worldwideticketsandhospitality.com. Don’t miss the opportunity to be part of one of football’s most thrilling tournaments.

“The FIFA deal concealments Lay’s, alongside its portfolio of food brands Doritos, Cheetos, Tostitos, Ruffles, Cracker Jack, Pop Corners and Quaker.”

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Frito Lay has long been an enthusiast of soccer, and our legacy. And love for the sport embraces our Made for the Moment drive in 2022. Which was a love letter to Canada’s unique rapport with the game. This historic partnership as the Official Snack Sponsor of FIFA World Cup 2026.

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FIFA 2026 Tickets: Lay’s Brings Canadian Fans Closer to Soccer Action in Toronto and Vancouver

Becoming a FIFA partner is an important milestone that brings further enthusiasm. And joy to sports fans across the world right here at home in Canada. We’re especially proud to be complex in the movement of a subsidiary. And amplifying the voices of women athletes approximately is deeply meaningful for me personally. As a celebrity who has long been a titleholder of women in sports.

This historic FIFA corporation marks a huge milestone for Frito Lay. Hitching Lay’s solitary of the world’s most popular chips and our added iconic brands with the world’s prime sporting event. Soccer is together a sport and a way of life.

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And being able to link with fans during these amazing moments deepens our affiliation with Canadians. Especially as some 2026 FIFA World Cup competitions will be played right here in Canada, in Toronto and Vancouver. 

Just as soccer unites us in our love of the willing, our snacks bring people together. This partnership reflects Lay’s durable dedication to enhancing the joy of game-watching and taking fans closer to the action. Whether you’re consoling in the stands with a group of friends. Or looking on the big screen at home-grown, a bag of Lay’s is the seamless game-time acquaintance.

If you have extra tickets for the Football World Cup 2026, sell them now and let other fans join in on the action! Sell Football World Cup 2026 Tickets It’s a great way to ensure your tickets don’t go to waste and to help others experience the excitement. Also, looking to FIFA 2026 Tickets? Secure your spot at the world’s biggest football event and witness history in the making. Don’t miss out on the chance to be there live!