World Cup Tickets: Come June 2026 Hard Rock Stadium will just be known as Miami Stadium at the tiniest for the period of the FIFA 2026. Stadiums hosting World Cup competitions will have to cover their present names because FIFA. The world soccer main body, prohibits commercial names from being presented if they are not official sponsors. The Miami Herald stated.
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The Miami Host Team, which kicked off this week. Is in authority for covering up any Hard Rock signage, per the opening. Miami is one of several stadiums across the U.S., Canada, and Mexico to host tournament matches. It will host seven games Group Stage contests in June. A Round of 32 match on July 3, a Quarterfinal on July 11. And the Bronze Medal Game 18 July 2026.
The 2026 World Cup is 21 months away, and one of the many tasks on the Miami Host Committee’s. The agenda is figuring out how to cover up the Hard Rock branding at Hard Rock Stadium during the tournament.
FIFA, soccer’s global governing body, bans corporate stadium names unless the companies are official FIFA sponsors. As a result, existing stadium names will be conceal throughout the World Cup. And will not be mentioned during game broadcasts unless separate sponsorship agreements.
World Cup Tickets: Miami Stadium Prepares Amid Branding Rules
During the tournament, Hard Rock Stadium known as Miami Stadium. Similarly, Mercedes-Benz Stadium call Atlanta Stadium, AT&T Stadium will be referred to as Dallas Stadium. MetLife Stadium name New York New Jersey Stadium, among others.
“All branding and signage has to be covered that’s part of FIFA’s regulations,” said Lisa Lutoff-Perlo, president and CEO of the Miami Host Committee, during a kickoff event in Miami Beach on Tuesday night.
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“There are restricted categories for sponsorships, but those only apply to our top-level packages. We have many different levels of donor sponsors, and there’s plenty of opportunity for everyone,” she added.
Lutoff-Perlo and Rodney Barreto, Co-Chair of the Miami Host Committee, said that everything is on track. With fundraising being one of the most pressing tasks in the coming months.
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FIFA World Cup 2026 Tickets: Miami Host Committee Prepares for Major Event Amid Sponsorship Challenges
“I know this is a World Cup, but if you compare it to baseball and a baseball diamond, I’d say we’re just past first and trying to steal second base,” Lutoff-Perlo explained. “It’s 21 months away, but it will arrive before we know it. This is the peak time for fundraising. Summer can be challenging for fundraising because everyone is traveling and not focused, but now we’re making an earnest push. We’ve finalized all our sponsor packages and pricing.” Barreto mentioned that they are actively seeking and identifying major sponsors.
Hosting major sporting events is nothing new to Barreto, who has been involved in several Super Bowls in South Florida. However, hosting seven World Cup matches is a different experience. “It’s like seven Super Bowls in five weeks, which can be a bit overwhelming. There are a lot of moving parts different teams arriving, different practice fields, numerous logistics,” he said. “But we’ll manage. We have a fantastic team in place.”
The 2026 World Cup will take place from June 11 to July 19 across the United States, Mexico, and Canada. Seven matches will be play at Hard Rock Stadium temporarily. Known as Miami Stadium in Miami Gardens, including four group stage matches. A Round of 32 match, a quarterfinal, and the bronze medal match.
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